Lefdal is the Nr2 home-electronics retailer in Norway. We helped them with a re-positioning strategy, new graphic guidelines, concept store development and design (Together with Interior design agency Reactor in Norway) and… we filled ice blocks with cool tech-gadgets. Lefdal Coolhunter was the launch campaign for the new concept store. Different home-electronic gadgets such as Apple Computers, dishwashers and sound systems were frozen in ice-blocks and placed around Oslo. Using a small icepick people took turns trying to get them out – all live-streamed on YouTube. We also hid 50 golden tickets in smaller ice-cubes across Oslo, each geo-tagged and claimed by posting the ticket on Instagram under the #Lefdalcoolhunter