We created a color concept and communication for three of Nobia Kitchens brands; Marbodal (Sweden), Sigdal (Norway) and Petra (Finland). The new color collection, called Jordnära, was inspired by the colors found in the Nordic nature. The campaign was all about inspiring people to choose a colorful kitchen,
and let the harmony of nature into their homes. This concept was turned into a launch campaign including a
TV-commercial, instore material, digital experiences and advertising.